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What am I? I’m a nurse.
- Client
- Acceleration Group
- Project launched
- September 23rd, 2008
- Concepts
- Careers and Education Promotion, Video, Youth Marketing
- Technologies
- Flash, XML, PHP, MySQL, SMS Gateway, Video, Web Analytics, Web Services
- Visit site
Acceleration approached Millipede to undertake the Flash build and animation for a micro site: What am I? I’m a nurse. The micro site is part of Think Nursing – an initiative of Queensland Health. Acceleration supplied us with a spec, mock-ups of layout and design, and asked us to bring it to life.
The target audience for the micro site is 14-17 year olds studying in Queensland, with a propensity to study science based subjects through a TAFE or University.
The site features video interviews (filmed and edited by our friends SuperActionGoTeam), ‘day in the life’ visual diaries where nurses describe their typical day, monthly competition and send to friend functionality, SMS and email updates, and full Google analytics integration.
Millipede worked closely with the creative team at Acceleration to give them the ‘Gen-Y’ appeal they were looking for.