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Ad Demand Media Player
- Client
- Phillips Marketing
- Project launched
- June 6th, 2007
- Concepts
- Dynamic advertising, Video
- Technologies
- Flash, XML, Web services
- Outcomes and recognition
- Demonstrates a model for serving advertising on demand within Flash video streams.
Following on from our work on the Ad Demand DVD presentation, Phillips Marketing contracted us to design and build a Flash media player to demonstrate their product in a live browser environment.
Utilising layered Flash video streams and retrieving content from an XML web service in realtime, the Ad Demand media player demonstrates seamless integration of adaptive dynamic advertising with live internet video streaming.