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Shopping Scramble
- Client
- FlyBuys (Loyalty Pacific)
- Project launched
- February 16th, 2009
- Concepts
- Email acquisition strategies, Gaming and Game Technologies
- Technologies
- Flash
- Visit site
As part of an overall email acquisition strategy, FlyBuys approached Millipede to develop an online game as a means of increasing the number of valid email addresses within the member contact base.
Working closely with FlyBuys, Millipede developed a concept where the user controls a shopper in a mall, charging around with a shopping trolley, collecting as many reward items as possible in one minute.
The controls take one attempt to master and then it’s impossible to stop playing until you have found all 30 items within the time given… then you want to better that score.
Stunningly detailed content
The game features a highly detailed 3D isometric mall environment, FlyBuys participating brands, AI characters who love to get in your way, and a mascot character named Penny Points who appears in the game and on mail-out material.
Shopping Scramble is set to a fantastic original soundtrack written by one of our developers, Sam, who conveniently holds a degree in Music Composition.
Nationwide exposure
FlyBuys sent a pack featuring Penny to 2.1 million households around Australia. A futher one million people received an eNewsletter encouraging them to play Shopping Scramble and enter the competition.
FlyBuys offered a $14,000 grand prize competition open to FlyBuys members who updated their email address after playing the game.